CASE STUDY:BIOCLEAN
The Issue:
BioCleanCT, based in West Haven, CT was primarily focused in mold remediation but wanted to drive sales in waterproofing and janitorial services. Customers were not connecting their name and logo to those business lines, and not taking BioCleanCT as a serious contender in those areas.
The Solution:
After strategic planning, clients interviews and market research, Pinpoint Local Media helped BioCleanCT develop three distinct lines of business, each with their own color, logo and marketing plan.
